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There are four more segments, but I think we all know how it’s going to go: the (already) beautiful Indian woman will use the Magical Whitening Cream, gaining a “pinkish white glow”; the European woman will reveal her inner petty, jealous self; the Indian woman’s new, whiter skin will re-catch the man’s eye, and they will be passionately reunited. In an airport.
Is Pond’s selling skin cream, or the idea that one race is inherently more beautiful than another? Are we seeing the legacy of British colonialism—European skin tone trying to live atop South Asian faces?
And let’s not forget that where pale skin is common, women spend a fortune on tanning booths and spray-on bronzer. I suppose the grass is always greener, but I would love to see women all over the world realizing that beauty comes in any skin tone. Perhaps even green:
